Flash Art Takes To London's Southbank

By Sponsor Last edited 78 months ago
Flash Art Takes To London's Southbank

This is a sponsored post on behalf of the P&G Capital Clean Up Campaign

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London�s iconic Southbank plays canvas to the largest work of clean art Europe has ever seen, courtesy of the multi-tasking household favourite Flash, as part of the P&G Capital Clean Up.
 
The art instillation was designed and created by a collective of the UK�s best artists, including Moose Curtis, a British clean artist, famed for previous works of clean art including a campaign for Channel 4 using the iconic Big Brother Eye.  A 370m2 area along Southbank�s most prominent walkways and buildings has been transformed into a canvas for the capital featuring up to 5,000 images.
 
These clean graphics symbolise the P&G Capital Clean Up campaign which sees a series of community clean up events taking place across the city from March � June 2012. Visit www.pgcapitalcleanup.com for more detail on the events in your area and to become part of one.
 
The P&G Capital Clean Up is a three month deep clean campaign brought to you by household favourites Flash, Febreze and Ariel detergent and stain remover and is
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Walls, walkways and buildings on the Southbank are playing canvas to the largest work of clean art Europe has ever seen, courtesy of the 'multi-tasking household favourite' Flash, as part of the P&G Capital Clean Up - a joint programme run by P&G and City Hall.

The art installation has been designed and created by a collective of artists, including Moose Curtis, a renowned British clean artist. A 370m2 area along Southbank’s most prominent walkways and buildings is being transformed into a canvas for the capital. Featuring up to 5,000 images, the collective works of art will culminate in one giant piece of art on the OXO Tower.

Moose and his team will spend around 150 hours creating the images by artistically cleaning dirt and dust from some of the Southbank’s surfaces. The artwork will evolve over a two week period, before being cleaned away leaving the surfaces shiny and spotless for all to enjoy. Take a walk along the Southbank this weekend to see the work in progress.

These clean graphics symbolise the P&G Capital Clean Up campaign which sees a series of community clean up events take place across the city from March – June 2012. Visit www.pgcapitalcleanup.com for more detail on events in your area.

Flash Art is just the first in a series of three larger scale clean up stunts that will be sweeping the capital as part of the P&G Capital Clean Up to encourage London to join in the big clean ahead of the London 2012 Games.

Last Updated 30 March 2012