Emerging from the bowels of a central London Tube station this morning we were preparing to negotiate the familiar gauntlet of freesheet-flingers ready to press their mag into our unwilling hands, when an unfamiliar title caught our eye: the first issue of Scout London.
We've already taken a look at Scout's website, and are pleased to now welcome its print sibling into the heady freesheet market. The people behind Scout have clearly put design at the forefront, and the mag is a smart looking beast. Content-wise there's some interesting stuff to read, including a cover story by Londonist contributor Ben Norum on the capital's best burger, and a piece on where to swim al fresco in London during the winter months. There's also the usual sections on music, film, DVDs, theatre listings, and a round-up of other stuff going on about town. Hardly ground-breaking, but it's well-written and presented and is probably enough to give Time Out subscribers cause to wonder if they should keep shelling out.
So, a warm welcome to Scout, which has already proven much more of a success than the last weekly freesheet we clapped eyes on (we're looking at you, London Weekly, not seen in print for nearly two years but whose website floats around in cyberspace like some digital Mary Celeste).
According to the editorial, the first issue is a preview, with the intention being to launch it as a weekly title, out every Tuesday, sometime in the spring. We look forward to the second issue.