If further evidence were needed of the swankification of Shoreditch, we bring you news that tailor Gresham Blake is opening a new shop there this week.
This'll be the second London store for the Brighton tailor: the other is in South Molton Street.
Gresham Blake is part of what's been called the "new bespoke movement"; attempting to revitalise classic British tailoring by making it relevant to a new audience of younger, hipper clients. His style has been described as "Savile Row with a rock star twist" — quality tailoring and fine British milled materials with funky, subversive touches. (Look out for sober exteriors with flashy floral linings, or subtle suits with more daring metal skull buttons.) Blake's predecessors in this style include other Brit tailors Timothy Everest and Ozwald Boateng; his celeb fans include Christian Slater, Nick Cave and Ray Winstone.
Think bespoke suits aren't for you? You might be surprised that Gresham Blake's "contemporary bespoke" two piece suits start at £690 for men, and £550 for women. Yes, it's a lot; but compared to Savile Row prices, it's a pretty good deal for something that's going to last a very long time and fit like a glove.
The Shoreditch store also offers ready-to-wear suits, other clothing and accessories. We particularly like the Airfix cufflinks (which cost a tenner).
Gresham Blake's new London shop is at 143 Commercial Street, Shoreditch, London, E1 6BJ. The launch is tonight; the opening tomorrow. Visit www.greshamblake.com to find out more.