Twenty five days short of Valentines Day and under the watchful gaze of the 'meeting place' statuettes, four couples have entered the Guinness Book of Records for the longest hug - managing an arm-numbing 24 hours and 44 minutes of continuous hugging in St Pancras Station.
The target to beat was 24 hours 34 minutes, which had to be achieved whilst standing, without breaking the hug and without sleep or food breaks (although intermittently answering the call of nature, un-entwined, was permitted). The stunt coincided with National Hugging Day which falls on Saturday 21 January.
After completing the bizarre feat, comedian Sanderson Jones (pictured) who had been hugging his friend Mikey said: “It's a tremendously delirious experience! Mikey and I are stunned we made it. The hardest part was during the night, however some DVDs and entertainers kept us going.”
However, one does wonder what the French tourists stepping from the Eurostar made of it all.
The record attempt in one of a series organised for London in the run up to the Olympic and Paralympic games later this year and was organised on behalf of London & Partners which is funded by the Mayor of London's office and aims to promote London.
Future record attempts also include the most participants in an easter egg hunt, with the public on the lookout for 200 two-and-a-half feet tall easter eggs (made of fibreglass, not chocolate sorry) decorated by designers such as Vivian Westwood and Diane von Furstenburg.