Take the City of London. Grid it up into 100 squares. Give each one to a famous artist, designer or architect. Ask them to draw or paint a scene from that square.
That's the premise behind 10 x 10, a new project to raise money for Article 25, a charity concerned with providing development and disaster relief for impoverished areas of the world.
The 100 participants include such luminaries as Lord Norman Foster, Ken Shuttleworth, and Sir Terry Farrell. Their collective efforts will today be auctioned off today by Sotherby's, with all proceeds going to Article 25.
Click through the gallery above for a selection of the drawings.