Streakers bearing advertising slogans could find themselves fined up to £20,000 in the increasingly bizarre campaign to clamp down on Olympic ambush marketing.
We've had the re-names, the bagsying of '2012' and the re-imagining of the European Convention on Human Rights but now advertisers will have to find a new outlet for their naked ambition. The organisers' determination to ensure that no corporate giant could risk losing revenue to a company resorting to daubing a logo on a naked person is impressively comprehensive.
Unbranded streaking is apparently not covered by the London Olympic Games and Paralympic Games Act 2006.