London Fashion Week S/S12: Zoë Jordan

By Londonist Last edited 80 months ago
London Fashion Week S/S12: Zoë Jordan
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In her London Fashion Week profile Zoë Jordan suggests a London shop is coming soon and about time too, since her brand aspires to pay "homage to the London girl whose classic look flirts with androgynous charm".

Jordan's catwalk show at the Old Sorting Office, New Oxford Street showcased trademark sharp tailoring, understated glamour, feminine elegance and demure luxury. Burnt orange and russet browns morphed into peachy nudes and metallic pastels (none of the neon yellow of dad's Team Jordan). Vintage inspiration came from the 1930s with headscarves and cute blouses. When's that shop opening again?

All photography by Stuart Cox

Browse more of Londonist's coverage of London Fashion Week.

Last Updated 20 September 2011