London Food & Drink News: 28 July 2011

Ben Norum
By Ben Norum Last edited 88 months ago
London Food & Drink News: 28 July 2011

This week, London's all about festivals, cheesecake, apps and bicycle rides...

From tomorrow until Sunday, Battersea Park will become a gastronomic heartland as the Foodies Festival rides into town. Alongside restaurants, producers, drinks and cookery theatres, will be a world record attempt by The Victoria chef Paul Merrett, who’ll be aiming to make the world’s biggest Ploughmans.

Though it may sound a long way off, now’s also the time to plan October’s foodie antics, as London Restaurant Festival tickets have gone on sale this week. Visit their website to book your place at events including their annual debate, a food fair at Fortnum & Mason, and the Gourmet Odyssey bus bound restaurant tours.

For an equally foodie tour that’s just slightly more labour intensive, try out the newly launched picnic cycle concept from The Sanderson hotel. A neatly packed and indulgent afternoon tea is available to take away daily for £30, and bikes can be hired from reception – they even come with a map to guide you to some picnicking spots in Regent’s Park. Of course, you could also make use of the helpfully located Boris Bikes right outside.

If you decide to take a picnic on Saturday, you’ll need to check there’s some cheesecake included, though, as it’s that big date in all of our calendars – National Cheesecake Day. Prezzo and The English Cheesecake Company aren’t ones to miss out on an opportunity for a marketing gimmick, and have created a treasure hunt for the occasion. They’ll send out six Eton Mess cheesecakes to Prezzo restaurants and will announce on Facebook and Twitter which restaurant has the cheesecake.  The first cheesecake hunter to arrive at the restaurant will claim both the cheesecake and a £30 restaurant voucher.

And if all that isn’t enough to keep you going, try downloading new app Foodnopoly for a foodie-themed version of the classic London boardgame to help while away the time between cheesecake updates.

Last Updated 28 July 2011