Exhibition Review: Brit Insurance Designs of the Year 2011 @ Design Museum

By Zoe Craig Last edited 84 months ago
Exhibition Review: Brit Insurance Designs of the Year 2011 @ Design Museum


The Brit Insurance Design Awards are the Oscars of the design world, celebrating the most innovative and creative designs from around the world in a competitive "design-off."

Pop along to the exhibition of this year's contenders at the Design Museum, and alongside every-day items like the ipad, the Fiat 500 and the Dyson Air Multiplier, you can ponder the design merits of a shiny black diamond-inspired coffin, energy-generating paving stones and an "intimaterider" – a device for "enhancing sexual mobility for those with limited or no lower body muscle control."

Ohne Titel Spring / Summer '11. By Flora Gill and Alexa Adams
Ohne Titel Spring / Summer '11. By Flora Gill and Alexa Adams
Balancing Barn MVRDV. Co-architect MOLE ARCHITECTS. Client LIVING ARCHITECTURE
Balancing Barn MVRDV. Co-architect MOLE ARCHITECTS. Client LIVING ARCHITECTURE
Cutsey pink Vanity Fair, part of the Four Corners Familiars Series. John Morgan Studio and collaborators
Cutsey pink Vanity Fair, part of the Four Corners Familiars Series. John Morgan Studio and collaborators
Part of the COLLEC+ORS COLLECTION
Part of the COLLEC+ORS COLLECTION
Endless by Dirk Vander Kooij
Endless by Dirk Vander Kooij
Fiat 500 Twinair Fiat Style and FPT Fiat Powertrain
Fiat 500 Twinair Fiat Style and FPT Fiat Powertrain
Quarz Series by Max Lamb. Manufactured by J & L LOBMEYR
Quarz Series by Max Lamb. Manufactured by J & L LOBMEYR
Gareth Pugh. Spring / Summer 2011
Gareth Pugh. Spring / Summer 2011
Rock Band 3. By Harmonix Music Systems
Rock Band 3. By Harmonix Music Systems
Spun. Heatherwick Studio. Manufactured by MAGIS
Spun. Heatherwick Studio. Manufactured by MAGIS
Wall Piercing. Designed by RON GILAD. Manufactured by FLOS
Wall Piercing. Designed by RON GILAD. Manufactured by FLOS
Yike Bike by Urban Freedom
Yike Bike by Urban Freedom

It's an eclectic show, as the seven different prize categories (architecture, fashion, furniture, graphics, interactive, product and transport) suggest. There can't be many other exhibitions in London at the moment where you can check out high street fashion (Jil Sander's work for Uniqlo) alongside sleek fire extinguishers designed to be easy on the eye and operated with one arm, think about the impact of Boris' bikes on London, and play Angry Birds on an ipad.

There are enough intriguing housing solutions to satisfy even the most dedicated follower of Kevin McCloud and his Grand Designs. As well as plenty of nods to how good design can enhance lives as well as entertain. If there is a theme to this year's shortlisted designs, it seems to be sustainability and efficiency. With a dose of interactivity thrown in.

With such a varied offering of gorgeous gizmos on display, we certainly don't envy the judges their task of choosing winners. But we do recommend you go and see this exhibition: there's bound to be something you'll enjoy pondering, playing with or participating in.

The Brit Insurance Designs of the Year exhibition is at the Design Museum until 7 August. Tickets cost £10 and you can buy them from ticketweb. The category winners will be announced on 28 February, with the overall winner being crowned at the Awards Night on the 15 March.

Last Updated 17 February 2011