2012 Cupcake Curtain Cut

Lindsey
By Lindsey Last edited 87 months ago
2012 Cupcake Curtain Cut

exostadium.jpg
Stadium exo-skeleton by Andy Wilkes, 22/10/10
LOCOG's belt tightening and cost trimming in light of the Coalition's spending review has resulted in the Olympic Stadium losing its decorative wrap.

The icing on the original cupcake was to be a fabric curtain enclosing the bones of the stadium, completing the bun sunk into the ground look and jollying the outer structure with images of sporty types gallivanting. Its function was not merely aesthetic; it was designed to minimise crosswinds inside the stadium but Lord Coe insists that its omission will not affect athletes' performances. Cutting the curtain will save a cool £7m.

Naturally, should a corporate sponsor come forward to claim the massive branding opportunities on a mega cupcake wrapper, the curtain could still be reinstated. But to be honest, we've grown rather fond of the exoskeletal stadium, which looks just lovely on the webcam this autumn morning.

Last Updated 03 November 2010

onionbagblogger

'Warzone UK' screams the hysterical Daily Mail.
Not on my patch, guv. My morning commute today included a cabbie giving me the thumbs up and allowing my bike into a lane (a rarity), a woolf whistle at my legs from a 'mature' lady and the sighting of lots of pretty daffodils.
Welcome to Lovely Lambeth.

DeanN

Does anybody else actually call it a cupcake?

Losing the wrap is probably a good thing, they'd only sell it off to McDonald's for a giant-sized McNugget banner.

jogreen68

A cupcake more like a giant donut, and who was the donut in the first place who said yes to it costing £7m, some contractor would of been laughing all the way to the bank.

Give me a glue gun, some tent pegs and a few miles of heavy duty canvas and I will do it for £3.5m.

Tomtiredoflondon

Really? So does this mean it's just going to look like it does now?

Seems a bit odd. Could they not put up some banners or something? It's certainly an impressive structure from a distance, but could probably do with a bit of tarting up as it is the central feature.

I'm sure some East London art skanks can come up with something on a budget. Maybe they could let some decent graffiti artists have a go?

Lindsey

20m high and nearly a 1km long though. Quite a graf challenge. Mebbe they should let all the schoolkids in Newham loose on it with potatoes (from what's left of the Manor Garden Allotments) cut into shapes and covered in Olympic ring colours of paint.

jamesup

A cut to far - the stadium is nice as it is, but it looks like an unfinished stadium...

The cameras are going to be pointing at this for weeks - give us something interesting to look at.

Tomtiredoflondon

Hmm, Lindsey, yes. But maybe if they just did it in parts or something?

I love the idea of letting all the schoolkids in Newham loose on it with potatoes, but (and I can almost feel the LOCOG spin machine cranking into comment mode as I write this) isn't LOCOG more about saying it is engaging with local people, rather than actually doing it?

It seems to just spend most of its time just trying to drag together community events which were happening anyway and rebrand them under some sort of 'Cultural Olympiad' banner for nice photo opportunity to put in their glossy literature.

And James, I agree absolutely.

DeanN

Does anybody else actually call it a cupcake?
Losing the wrap is probably a good thing, they'd only sell it off to McDonald's for a giant-sized McNugget banner.

jogreen68

A cupcake more like a giant donut, and who was the donut in the first place who said yes to it costing £7m, some contractor would of been laughing all the way to the bank.
Give me a glue gun, some tent pegs and a few miles of heavy duty canvas and I will do it for £3.5m.

Tomtiredoflondon

Really? So does this mean it's just going to look like it does now?
Seems a bit odd. Could they not put up some banners or something? It's certainly an impressive structure from a distance, but could probably do with a bit of tarting up as it is the central feature.
I'm sure some East London art skanks can come up with something on a budget. Maybe they could let some decent graffiti artists have a go?

Lindsey

20m high and nearly a 1km long though. Quite a graf challenge. Mebbe they should let all the schoolkids in Newham loose on it with potatoes (from what's left of the Manor Garden Allotments) cut into shapes and covered in Olympic ring colours of paint.

diamond geezer

My money's on the wrap reappearing, but peppered with sponsors' logos.

A mere £7m for a giant advert that'll be seen by billions of people for a fortnight?
No multinational company could resist.

jamesup

A cut to far - the stadium is nice as it is, but it looks like an unfinished stadium...
The cameras are going to be pointing at this for weeks - give us something interesting to look at.

Tomtiredoflondon

Hmm, Lindsey, yes. But maybe if they just did it in parts or something?
I love the idea of letting all the schoolkids in Newham loose on it with potatoes, but (and I can almost feel the LOCOG spin machine cranking into comment mode as I write this) isn't LOCOG more about saying it is engaging with local people, rather than actually doing it?
It seems to just spend most of its time just trying to drag together community events which were happening anyway and rebrand them under some sort of 'Cultural Olympiad' banner for nice photo opportunity to put in their glossy literature.
And James, I agree absolutely.

diamond geezer

My money's on the wrap reappearing, but peppered with sponsors' logos.
A mere £7m for a giant advert that'll be seen by billions of people for a fortnight?
No multinational company could resist.

jamesup

I'm not sure how many bits it has for 6m, but I've got a crisp twenty if anyone fancies clubbing together for one.

DG - I'd hope they get a lot more than 6m for it, that was the alleged cost of making it - the ad value goes ontop of that. I'm not even sure I mind, so long as its a good ad!

jamesup

I'm not sure how many bits it has for 6m, but I've got a crisp twenty if anyone fancies clubbing together for one.
DG - I'd hope they get a lot more than 6m for it, that was the alleged cost of making it - the ad value goes ontop of that. I'm not even sure I mind, so long as its a good ad!