Some insurance firm (whose name we'll obscure in the fine tradition of spies and cyphers) surveyed 800 cyclists to discover their top gripes. They then designed a prototype bike to counter the top challenges of city cycling. The enhanced velocipede (which isn't for sale) boasts a side-mounted flame thrower to dispatch errant vehicles, caterpillar tracks and ski mount for coping with snow, and an ejector seat to deter would-be thieves.
Judging by the promotional video, the 'flame thrower' might be better employed as a cigarette lighter, and the ejector seat would struggle to jettison an infant hamster.
A fine piece of marketing, but we doubt the creatives behind it will be getting a phone call from Q-branch any time soon.