London's taste for the eclectic and avant-garde keeps it firmly at the frontiers of fashion - creating the perfect, fertile environment from which an abundance of new designers can emerge. The energy and diversity of the city has been a constant source of inspiration for generations of London-based designers and indeed, anyone interested in fashion, and this new series of STYLEist celebrates the amazing talents of the capital's up and coming style-setters.
I graduated in Fashion in 2006 from the University of Northampton. I’d always been into fine art and sculpture, but never fashion. I got pulled in after seeing Björk wearing an amazing McQueen outfit, shot by Nick Knight. From there on, fashion became my one creative focus. I grew up and live in London, so have always been fascinated by modernist architectures and machine. My graduate collection was all about clean lines, manipulated silhouettes and unique embellishments. Now I focus on creating wearable pieces of art, as I want to bring a luxurious interest to real clothes. My biggest moment so far has been Nicola Roberts wearing a sequined silk chiffon top of mine in Hello! Magazine - and she looked so pretty in it!
Describe your brand
LALL London is all about ‘casual-luxe’. Bringing together luxurious fabric as hand worked embellishments into relaxed cut clothing. All the embellishments are done in a contemporary and graphic way, so you’re wearing pieces of unique art.
What does fashion mean to you?
To me, fashion is what we put together at home before leaving the house. Its not costume. Its about being creative and interesting day to day, night by night. The hardest thing is to look amazing, wearing only a few key pieces.
Who opitomises London Fashion for you?
I can’t say one person does that, as London has always been about various scenes and classes of people. That itself opitimises London fashion for me.
How has London inspired you or your designs?
We don’t hang out anywhere specific anymore. Sometimes in Camden, Soho or East. There’s no club nights we are regulars to anymore, so we keep moving around to keep things interesting.
What's the worst outfit you've seen someone wearing on the tube?
Worst today was a blonde girl in a big pink hoodie, black leggings and Ugg boots. Can’t stand Uggs!
What was the first thing you designed?
First thing I properly designed was a draped, dip-dyed silk jersey Grecian dress - was very proud of that!
Which designers inspire you?
Alber Elbaz is a total god!
Where can we buy your clothes?
I have been selling at No-one Boutique in Shoreditch, online and various pop-up stores in London.