The infamous Tooley Street turf war of who can be the scariest clearly caused Merlin's corporate PR machine to step up a notch, taking up digital advertising space on the Underground. Unfortunately, their creatives got a bit carried away and freaked some small kids out before they'd lured them through the dungeon doors and emptied their parent's wallets. The ASA has ruled that their Bloody Mary morphing into a zombie campaign is "likely to startle and frighten children" and is therefore inappropriate for general display. We'd wager it's also an inaccurate representation of the actual 'scare' on offer to boot, given the actors we've seen "entertaining" the mystifying queues (pictured, courtesy of catya_maria007).
Scare Attraction's Scary Ad Banned From Tube
Last Updated 14 July 2010