And so to the City, where this branch of Gourmet Burger Kitchen near St Paul's has undergone something of a rebranding, cashing in on the homogeneously initialled name of hero goalkeeper Gordon Banks. We wonder if they did something similar when Gordon Brown took office, or when Gary Barlow reformed Take That. The playful firm have also introduced a World Cup menu, assigning team flags and footy-themed quips next to each item ('careful, it can get Messi'). So, for example, Australia partners the 'barbecue burger', Chile sports a chilli burger and England settles for a cheeseburger.
Previous horrors in this series.