A new market is coming to town and along with a host of artisan food and seasonal produce, it will be bringing back a bit of London’s heritage. Set on Rupert and Winnett streets just South from Shaftesbury Avenue, the market will recall Soho’s glory days as “London’s larder” before things got a little sleazier.
The weekly Saturday market in Soho is the first FoodLovers Market to come from FoodLovers Britain. It’ll be headed up by Henrietta Green, who along with running FoodLovers Britain, can be credited with bringing about the ongoing craze for farmers’ markets and also played a significant part in launching Borough Market as a foodie destination. In her latest venture, she’s joined forces with Shane Holland, who organised the popular Slow Food markets on the South Bank, and Westminster City Council, and together they’ll be bringing around thirty hand-picked food producers to market each week as well as getting Soho’s restaurants involved in creating special menus using produce bought at the market.
Stallholders confirmed include foodie favourites such as Neal’s Yard Dairy and Flour Power City, but there’s an emphasis on pairing these big names with lesser known but equally deserving producers such as Outsider Tart who bake American inspired cakes and pastries, and Hook & Son who sell unpasteurised milk, butter and cream. There’ll be plenty of food-to-go as well, with a hog roast and a pop-up oyster and shellfish bar from Randall & Aubin.
The first market will be on Saturday 10th July. It will run weekly from 9am - 4pm each Saturday until the end of the year. To keep up-to-date visit the FoodLovers Markets website and sign up to their weekly newsletter. And you can follow the goings-on on Facebook and Twitter, too.