According to the ES, within a few months our boroughs will be able to bid for a slice of a £32m fund to make London look all Olympicky for 2012 and show off Johnson's half a million quid city rebrand. Vancouver failed to "dress" its skyscrapers (are we alone in thinking that would have been a colossal waste of money better invested in artificial snow?) but the West End, Royal Parks and Westminster will be covered with the new London branding alongside that controversial 2012 logo whilst other areas can invest in flags, banners and lighting shows to get on message for the duration of the Games. Speaking of which, have you softened towards the Olympic brand?
Brand Tart Up For Olympic London
Last Updated 25 February 2010