The mania for re-naming stadia after corporate sponsors (cf: the new Spurs ground, Stamford Bridge, sportsdirect.com@St James' Park) won't spread to the verdant greens of Lord's cricket ground. Despite needing to raise hundreds of million of pounds for a refurbishment of the ground, owner MCC has ruled out selling the naming rights to the historic venue, with chairman Keith Bradshaw stating that the self-eulogised 'home of cricket' shouldn't be tainted by a sponsor's imprimature. Bradshaw will also resist attempts to re-brand the stands, currently named for cricketing greats, and he insists that the "traditions of the venue are more important than revenue". Good on him.
Lord's Cricket Ground To Keep Name
Last Updated 18 November 2009