Nearly 1000 Days To 2012 Opening Ceremony

Lindsey
By Lindsey Last edited 100 months ago
Nearly 1000 Days To 2012 Opening Ceremony

Ghoulishly, Halloween happens to mark 1,000 days until the opening ceremony of the 2012 Olympic Games in London. LOCOG are taking this as no kind of walking dead portent and Lord Coe and his team are, in fact, ebullient. Thomas Cook have signed up as a sponsor to the tune of £20 million and there's much bigging up of the project £7 billion boost the UK economy as the Games come and go.

But while fruity sponsorship deals are rolling in and advertising and business opportunities are being trumpeted, Team GB is struggling to fund a full strength team. A £4m shortfall in the British Olympic Association budget means as things stand, they can fund 350 athletes but this won't take advantage of all the 550 competitive places available at the 2012 Games, which the home team should ideally fill. The £4m that will enable us to properly represent on the home stage seems, comparatively, a drop in the financial ocean. But where's the support? The BOA receives no government funding nor commercial sponsorship - it's all about donations. We're all for a twist on the thinking of Densign White, the British Judo Association chairman - get 100 Premiership footballers to cough up a month's wages in support of Team GB and suddenly home sport is quids in. Who's up for asking?

Last Updated 21 October 2009

Chris

You might want to be a little careful with that picture. How is London the home of the Olympics?Historically the birthplace is Greece, they were revived by a French person and their headquarters are in Switzerland. If anyhting the home of the Olympic spirit is international.Maybe I'm missing something here but it doesn't sit right with me.

Chris

Wow, just wow. Greeks invent them, host them for 1000 years in Olympia which still stands today as hallow ground and somehow there's a case to be made that their home is somewhere in Britain. The Olympics don't have a home because they are an idea. However they do have origins and those are Greek.