Eye to the Future

By SallyB2 Last edited 105 months ago
Eye to the Future

1208.eye.jpg Bit hard for the London Eye to expand, one would have thought - not like they can make it taller. So what are they gonna do for kicks once the novelty's worn off? Make the thing go faster? Well, you know, owners Merlin Entertainments (who scarily seem to own a large chunk of Britain's fun) have come up with a pretty good idea: they've installed the world's 'greatest' (their tag, not ours) 4D cinema at the base of the attraction to create what is possibly the world's greatest (our superlative this time) queueing experience.

We sent a mole down to the press launch this morning to offer some first impressions...and they were generally pretty favourable:

One of the coolest films of London I've seen: you swoop over and around The Eye with a seagull, bollywood dancers sweep material over your head, a Chinese dragon roars at you, snow falls on you, water drips on you, fireworks go off, and you can smell the smoke... Sure, once its all over, you're still in the queue for the Eye proper, but it was fun nevertheless!

Merlin are anxious to stress their commitment to the country's newest icon, which is ten next year: this caper has cost them £5m, and they have just finished tarting up the capsules to boot. Although as our mole also pointed out, it would perhaps have been money better spent in subsidising ticket prices so that more regular Joes can get to enjoy it. (Image/Matt from London)

Last Updated 12 August 2009


Nice if tickets are bought on the day and the queue stretches back as far as Waterloo station. So where would the 4D cinema be placed?

Besides isn't the 4th dimension time? So more a Tardis than a cinema??


Ah - that's what I thought. But the 4th dimension is quite different from 4D, which is tech speak:
Otherwise we'd be looking at this scenario:


So they've finished installing wifi and greening the capsules?

This 4D film thing is the high tech equivalent of the zombies on Tooley Street innit. They could have saved a fortune employing a Charles Dickens impersonator and a few living statues to entertain the queue.