Giving blood is a very special act. If you're eligible and able, your donation could help save another person's life. That's an awesome thing. In our experience, the National Blood Service is a brilliant organisation staffed by kind, friendly and highly skilled people who make a potentially frightening process - opening your veins voluntarily - a calm, safe and comfortable experience. A cup of tea and a biscuit were never so well deserved.
Blood stocks always need replenishing - the demand is constant. But donors with rarer blood types are especially sought, particularly from Black African, Black Caribbean and South Asian communities. Currently only 3% of active blood donors are from these communities and because of this, particular types of rare blood groups found only in Black and Asian communities are in great demand.
So, the National Blood Service need new ambassadors, everyday people from all different ethnic backgrounds who have benefited from receiving donated blood. As our fair city is one of the most multicultural places on earth, come on folks! Step up, share your story and encourage others to enrol as donors. If you're interested in helping with the campaign to find these important people, please email Rina@livity.co.uk.