The Devil May Or May Not Wear Primark

By london_alice Last edited 125 months ago
The Devil May Or May Not Wear Primark

Last week, we recommended that you check out The Devil Wears Primark, which was scheduled to air on Channel 4 last night at 9pm. We hope you weren't disappointed in us if you did tune in to check it out, because the programme didn't air. Instead, Channel 4 aired the movie Without A Paddle.

Now, last minute schedule changes aren't that unusual in the television world, but this programme had been heavily advertised, and Channel 4 stands to lose an awful lot of money if it doesn't air. Our curiousity was piqued.

As commenter colinmutchler pointed out:

The Channel 4 Devil wears Primark show was pulled and was not aired tonight. I've searched but haven't been able to find anything official from Channel 4. We should definitely look into this as there seemed to have been a pretty high demand for this, a lot of people were waiting to watch this show tonight.

We did a bit of detective work on this, but all we could find through the Channel 4 website was that:

The advertised transmission of The Devil Wears Primark on Sunday 1 June 2008 was postponed.

We plan to show the programme at a later date.

Luckily for us, there were proper journalists up to the task, and The Guardian has a few more answers:

"It is a complicated programme and we took an editorial decision with the production company [Betty TV] that it simply wouldn't be ready in time for yesterday's transmission," said a spokeswoman for Channel 4.

We can't help but wonder if there were some legal shennagins that Channel 4 was unwilling to discuss. "Editorial decisions" are generally sorted long before the programme is scheduled to air, so this explanation sounds a bit fishy to us.

We'll keep an eye on this. It won't stop us shopping at Primark though, at least for the time being. There are very few shops we're willing to brave Oxford Street on a weekend for, but Primark is one of them.

Image courtesy of melvinheng's Flickr photostream, via the Creative Commons licence

Last Updated 02 June 2008