Air-stravagant Claims

By SallyB2 Last edited 131 months ago
Air-stravagant Claims

Ryanair has had a public spanking this week at the hands of the Advertising Standards Authority over the former’s bill board claims that they are bigger, better, faster, cheaper and reliabler than a certain land-lubbing train route from London to Brussels (well, they don’t actually say that they are bigger and better, but you can tell that they’re thinking it).

The cuddly blue and yellow airline reckons that its seventy minute flight will whisk you into the heart of Belgium in just 70 minutes (for around £15.00 + taxes), while Eurostar takes a whopping 131 minutes (for around £27.00 + taxes). ASA have quite rightly pointed out that as Ryanair in fact collect their passengers from Stansted, some 40km outside our fair city, and then drop them off at Charleroi, which is 46km outside the centre of Brussels, the comparison is far from fair.

Now Londonist has to admit that cheap air fares can be pretty attractive – what’s not to like about the South of France for 30p? But we’re with Eurostar all the way on this one. Especially after Ryanair’s somewhat petulant response to the judgment:

"Only the very rich or the very slow waste their time on Eurostar…”

and in view of the fact that this is the second time they have been in trouble with the ASA this year. In July they had their flaps rapped over a misleading ad campaign which implied that their carbon footprint was less than it actually is.

It also has to be said that Londonist is very fond of trains – less hassle, more legroom…gracious travelling indeed. And it is nicer to the planet. Thanks to Eurostar, the modern anorak can practically travel the world without stirring from his seat. Figures show that more and more of us are letting the train take the strain.

Wethinks that Ryanair should say it’s sorry, and be a little less rash with its boasting in future. Telling porkies is not the way to shake off the competition.

Image courtesy of Hoder's flickr stream.

Last Updated 22 August 2007


Too right. I'm with ES on this one.
Ryanair seem to forget that (assuming you don't want to spend £7 a day in parking charges) London to Stansted on the train costs about £15 and takes what? an hour? No idea how much or how long Charleroi to Brussels takes...

Seems to me that Ryanair is more expensive and takes longer. You can get up and stretch your legs on ES too. Actually, anyone who's been on a Ryanair flight will know that stretching your legs at all is a big bonus!


Isn't about time to start taxing aviation fuel to subsiside trains? This would be a good way to take into account the indirect costs such as carbon emissions, etc...


Couldn't agree more!!


Absolutely. Recently did Eurostar+TGV to the south of france for £100, booked a week in advance, five times as nice as an airplane for probably the same price.
Ryanair has a history of controversial adverts so expect more of the same from them ...


Do Ryanair think that we are all stupid??

A marketing campaign that both lies and condescends their customers in one fell swoop takes some doing.