Topshop Uses Model To Sell Clothes!

By Lindsey Last edited 140 months ago
Topshop Uses Model To Sell Clothes!

Oxford Street last night was the scene of yet more unfathomable shopping madness akin to the great Primark palava of, ooh, a month ago, as Topshop unveiled its violently hyped Kate Moss collection to adoring and seemingly psychologically imbalanced hordes.

Queuing started at noon with thousands of shoppers turning up for the special 8pm opening (apparently tailing back to Marble Arch… Marble Arch!). The woman herself made an obligatory but unintentionally fleeting appearance in a shop window as an excellent technical hitch meant the curtains swooped down on her after 10 seconds.

Crowds were strictly controlled and punters could only view the range for 20 minutes, in groups of 150, controlled by wristbands and beefy security. Rations were just five pieces apiece to try and prevent eBay being completely flooded with the affordable gear by the time the rest of the country’s Topshop stores opened for business today (however, our latest eBay search shows 1000 items and rising up for grabs there).

Derivatively "mixing rock n roll chic with bohemian charm" we were just gagging to say that the collection was rubbish but then an online browse in the line of research saw Londonist fall irrevocably in love with her suede, moccasin, knee-high boots and that lovely, slinky maxi skirt. Dammit. You can sleep easy as we’ll be steering clear of the micro hot pants but everything else is, well, you know, like stuff you’d expect to buy in Topshop anyway. With a very famous model's face and unkempt hair all over it. Genius.

One question, though, Moss; does this vest really come with inbuilt nipples?

Image courtesy of Orhan's Flickrstream. He was there.

Last Updated 01 May 2007