We've spent more time than is good for us in the Trocadero Centre. It hosts the Raindance Film Festival, has a cheap as chips cinema and is still the best place to impress members of the opposite sex with your mole bashing skills. Best of all it's an actual tourist trap in that once you get stuck inside one of the arcades you may as well give up on any hope of ever seeing your family again. It's a little like being trapped in a noisy neon tweenie version of the Mines of Moria - we swear we've seen Ian McKellen there, all hair and mighty staff, stopping Japanese tourists from beating his high score on Out-Run by screaming "You Shall Not Pass!".
We also spent the scariest fifteen minutes of our lives in there - trapped underground while being chased by facehuggers and xenomorphs... anyone else remember the awesome AlienWar?
Anyheck, plans are afoot to offer the wary traveler a place to kip in the form of a 600-bed budget hotel.
It may not have the same high class appeal as say a night in Paris Hilton, but if you've gotta get your head down somewhere cheap then it's probably going to beat the 70 quid an hour bed-and-broad in Soho.