Face it, it's what London is missing. Ever since the dawn of the new millennium the capital city has been crying out for some sort of overblown countdown ceremony...thank God then for the Olympic bid.
As it stands there are 75 days left until the International Olympic Committee decides
who we will go to war with next who will host the next Olympics, so just to ensure that no one sleeps in that day an oversized timepiece will be erected in Trafalgar Square at 1pm this afternoon (first person to send us a hastily taken phone picture gets a prize).
Cherie will be there, kicking off here newly prominent lobbying role, and she'll be joined by Tessa Jowell, a Tory, a Lib Dem, and some atheletes whose names ring a bell but we can't quite place them.