They promised us a "major celebrity" for the switching on of the Regent Street Christmas lights this year.
In the past they've given us such 'celebrities' as Daniel Bedingfield and Russel Watson, so you could forgive us for being a tad sceptical. But, in one way at least, the organisers have surpassed all expectations: they haven't got just the one 'celebrity', they've got three!
Matt, Charlie and James will collectively flick the switch at 5.30 this Sunday and will then mime to some of their popular chart hits such as What I Go To School For and Year 3000. Coincidentally our favourite quote from the band's biog' is a philosophical examination of the lyrics to Year 3000:
"When we wrote it, we knew that 'great great great granddaughter' didn't actually work over the period of 1000 years. We did rather hope people would get the gist though - it's not literal! Like 'Walking On Sunshine' isn't actually about walking on the Sun, because you'd die."
And as for the actual lights, well there's not even any pretence of non-commercialisation this year, as Regent Street is decorated with characters from the lastest animated blockbuster from Pixar: The Incredibles.
According to the Regent Street website: "Mr Incredible and his superhero family will light up London’s most stylish shopping destination using ground-breaking technology to create the most innovative and sophisticated lights the capital has ever seen."
Now we love the Pixar films as much the next person, but it's not exactly very festive is it? Bah humbug.