Alternative Branding For London Underground Lines

Alternative Branding For London Underground Lines

Illustrator Nathan Evans has dreamed up an alternative font for each of the London Underground lines (plus Overground and DLR).

His project, Lettering the Underground, saw Evans create 13 hand-drawn illustrations, bringing new verve to the iconic lines.

What we love about these fonts is that they not only recall the colours of the tube lines, but often reference the moquette patterns you find on the lines (for instance, check out the bursts of Barman on the Central line illustration).

Says Evans, "I spent days exploring the tube, travelling each line, collecting inspiration along the way. I studied the collection in the studio, cherry picked certain elements, applied my own illustrative style and created a lettering series highlighting the beautiful characteristics of the Underground."

The Bristol-based illustrator then imagined what the artworks would look like if inserted into the overhead ad boards on trains corresponding with each line.

In our opinion, this needs to be done in real life (are you reading this TfL?).

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Last Updated 14 February 2018

CoJo

How unreadable can you get? Visitors from abroad already find the system difficult so why make it almost impossible? The idea stinks.

Alastair McIntyre

Too clever by half. The essential requirement for signs on the Tube, or any form of public transport, is readability. These are almost unreadable.

Alpine

Is this some sort of high school project? Aside from the unreadability, which others pointed out, this looks like someone discovered Microsoft Word font effects package, and the default typefaces. It’s sort of the equivalent of branding the title of a major film in the Papyrus typeface.

maaen

Why not make it a lot more interesting and educational and inclusive by writing the Underground line names in all the different languages. ..and then at least we can all enjoy getting creatively dumfounded ?.....

Andrew Gwilt

Elizabeth Line (sorry CROSSRAIL). To have its own branding instead of the TfL roundel.

Andrew Gwilt

Why not including Elizabeth Line (sorry CROSSRAIL). To have its own branding instead of the TfL roundel. I like the idea of how you can create your own brands with different styles and textures to make it more attractive. I like it a lot.

Lexi Latapi-Dean

Yeah, ugly and unreadable, even by people without visual impairment. Funny taste here Londonist. TfL design is and always has been based on beautiful simplicity, with the font being extra readable so that it is accessible to all.

Gareth Carolan

Brilliant design. Here is a future smile for Londoners.