BTW David Attenborough Just Took Over Piccadilly Circus

Will Noble
By Will Noble Last edited 27 months ago

Last Updated 11 February 2022

BTW David Attenborough Just Took Over Piccadilly Circus
green foliage spring forth from the piccadilly circus billboard
The animation made use of 4K DeepScreen technology. Image PA/Matt Alexander

If you happened to be in Piccadilly Circus last night (10 February) you'd have seen something quite spectacular.

As dusk fell, everyone's favourite lustrous-toned naturalist, David Attenborough, 'took over' the largest advertising display in Europe for 20 minutes, with a giant 3D animation of foliage springing up and spreading out across a 'concrete' backdrop.

attenborough appears on screen explaining how we depend on plants
Unfortunately those silky tones weren't to be heard. Image PA/Matt Alexander

Attenborough (his face accompanied by subtitles; unfortunately those silky vocals weren't to be heard) was there to remind us about the importance of plant life. "We depend upon them for every mouthful of food we eat and every lungful of air we breathe," he said, as traffic rattled ironically by.

"We must now work with plants, make the world a little greener, a little wilder. If we do this our future will be healthier, safer and in my experience, happier." Couldn't say it better myself, Dave.

the piccadilly circus lights show a 'blank' concrete background
How the 3D animation started... Image PA/Matt Alexander

In the fifth and final episode of his BBC show, The Green Planet, Attenborough visits Piccadilly Circus, revealing how plants still survive and thrive in inhospitable urban climates.

The famous Eros statue was also given a 'green' makeover (this one was real, not digital), the fountain and its steps covered in seasonal flowers and foliage by floral artist Alice McCabe. It was something of a call-back to previous centuries when the Circus was known for its flower sellers.

the concrete is now brimming with foliage
...and how it ended up. Image PA/Matt Alexander

Around the corner from Piccadilly Circus, on Regent Street, you can currently visit a free augmented reality Green Planet experience, featuring a David Attenborough hologram. This one, fortunately, talks.