The London Dungeon is offering free entry to visitors this Monday (15 January), to help combat the effects of Blue Monday.
Blue Monday is said to be the most depressing day of the year for people in the Northern Hemisphere, when a combination of cold weather, dark nights, empty bank accounts and dwindling festive memories all collide. The idea was first posited back in 2005 by a travel company as a marketing ploy to cajole us all into booking holidays, and has since been written off as a 'silly claim' and pseudoscience.
Then again, why let the truth stand in the way of a good freebie? If you're at a loose end on Monday, head down to the London Dungeon and say 'Black Monday'* to staff when you buy your ticket for free entry — though only the first 20 people will be admitted for free, so get there pronto.
Why the Dungeon? The idea is that immersing yourself in the trials and tribulations of London past — plague, witchcraft, conspiracies, Sweeney Todd, Jack the Ripper, that kind of vibe — will make you realise that really, you haven't got it so bad after all, and you'll emerge out into the South Bank sunshine smiling and skipping. Or something like that.
Free tickets to the London Dungeon available for the first 20 people on Monday 15 January 2024.
*Not a typo — although the day is known as 'Blue Monday', you can always trust the Dungeon to take things several shades darker.
