Plans for the new London-themed 24-hour TV channel, London Live have been announced at the Edinburgh International Television Festival.
Head of programming, Jonathan Boseley, says he rejects "celebrity driven formats" and is instead hoping to "champion new talent, both behind and in front of camera."
"[We want] to create a noisy, knowing, celebratory, vibrant platform for new creative thinking and risk taking formats that puts young Londoners and the London creative community at the heart of our offering."
Plans are in place for the new channel to launch in the spring. Boseley also said London Live would feature a flagship documentary strand called Platform 8 aiming to showcase "provocative, contemporary, distinctive perspectives on London life with mainstream audience appeal". After 11pm, the channel will highlight more experimental content, including short films, music videos and animation.
London Live is one of 19 local TV channels being rolled out in the UK. The London channel is to be produced by ESTV, which is owned by Evgeny Lebedev, who also owns The Independent and the ES. You can read more about the successful bid London Live won back in February here.