The House Of Peroni: A Showcase Of Italian Culture In London

This is a sponsored post on behalf of Peroni Nastro Azzurro.

A showcase of contemporary Italian culture comes to the capital this summer, as The House of Peroni opens its doors in 41 Portland Place on 3 July. The House brings together leading names from Italian design, art, fashion, photography, film, music and food to celebrate the spirit of creativity and you’re invited. But what will you find inside?

Throughout the month, the Michelin-starred Costardi brothers will serve up a bespoke menu allowing diners to taste the evolution of Italian cuisine and renowned mixologist Gerry Calabrese serves up a specially created drinks menu, distilled from the very essence of Peroni Nastro Azzurro. You’ll be able to browse the work of contemporary Italian artists, designers, makers and photographers, all accompanied by bespoke sound creations. 

A Creative Council have curated an exclusive events programme, which includes fine dining experiences, interactive workshops and debates. Take a masterclass in Italian design from kitchen design powerhouse Giovanni Alessi Anghini, discuss the influence of Italy on London’s iconic skyline with architect Andrea Morgante, or get hands-on creating an edible piece of art with Costardi-trained chefs. Writer Colin McDowell talks about the influence of Italian fashion on the Oscars’ red carpet and the current king of Fashion Fringe, Haizhen Wang – whose Italian fabric collection wowed at London Fashion Week – will share some of his innovative techniques in a fashion masterclass session. 

The House of Peroni will take place 3-31 July at 41 Portland Place, London, W1B 1QH. The House is free and open to the public (18+ only), but special events are charged and must be booked in advance. Further details and bookings for all events can be found on the website www.TheHouseofPeroni.com, which along with event information will be updated daily with editorial content. You can also keep up to date on Twitter via @peroniUK and with the hashtag #TheHouseofPeroni

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