Infographic: Mayoral Campaign Press Releases

 

For all the overtures made toward a cleaner electoral campaign, some of the candidates haven’t been able to resist laying into their political opponents, particularly through the ever-steady slog of press releases that have been testing the capacity of the Londonist inbox these past months.

The infographic above shows exactly who is attacking whom, and what the main topics of complaint are about. It also shows the percentage of each campaign’s press releases that are attack-led. One thing is immediately clear: with a single negative release between them, Jenny Jones and Siobhan Benita are putting their male rivals to shame. (note: we were unable to provide data for the BNP candidate Carlos Cortiglia).

It’s unlikely to help you decide whom to vote for, but it does offer further proof of how negative the election campaign has been.

  • Dave H

    Magnificent. And sad.

    Presumably then, with Boris’s significantly higher *percentage* of negative press releases, but Ken’s higher overall number of attacks, does this mean that Ken has issued considerably more press releases overall?

    • http://londonist.com/ Dean Nicholas

      Correct, yes. A good chunk of the Johnson campaign’s output has been confined solely to attacking Ken Livingstone.

    • Anonymous

      Yep; in the period covered (beginning of March to end of April), Team Boris issued 50 press releases and Team Ken issued 73. We received 5 from UKIP, which could explain such a high score, but 43 from the Greens who were determined to talk policy throughout the campaign. Even their one ‘attack’ release was more disappointed in tone.

  • http://twitter.com/jonnelledge Jonn Elledge

    This is brilliant. Top work, Deano.

  • Jim Jepps

    Great stuff. 

    Interesting that Ken’s actually attacked Johnson more than the other way round but the Tory team has generally been less energetic overall, which is definitely the impression I’ve received.

    Also fascinating that everyone ignored the BNP, very different from last time.

  • Guyparsons

    Interesting that the order of candidates by “most negative” is also the same order they’re likely to finish in…

  • Jim

    This is excellent work. I’d love to see a similar analysis of Evening Standard stories over the campaign, but now I’m just being greedy.