In the future, burritos will be free to Londoners as Mexican fast food joints try to eat out a profit from the margins made selling beverages and sides.
Or at least, that's the sense we're getting these days. First there was the new Chancery Lane Chilango giveaway launch and now, tomorrow's official opening of the new Tortilla on King Street in Hammersmith.
But don't expect anything quite like street party atmo of the mega-give Chilango put on. Unless they yield to pressure, the sixth resto in the Tortilla chain will put a wrap on the freebie fest after the 1000th burrito's been ordered.
The giveaway starts at noon tomorrow (Thursday 2 June) at Tortilla, 6A King Street, W6 0QA. Visit www.tortilla.co.uk to find out more.