Tweets Of Snow: Model Village Covered By Twitter Snowfall

The best real-world use of Twitter yet, or a silly frippery that’ll be forgotten by the time the festive season is over? Advertising company Wieden+Kennedy have put this detailed scale model of Spitalfields, designed by Jaimie Barker and James Cartwright, in a small space opposite their office on Hanbury Street. Even better, the model is slowly being covered by “snow” triggered by the micro-messaging platform.

With the kind of ingenuity that comes only from a well-refreshed brainstorming session, they’ve rigged up a contraption that drops a “snowflake” (actually a bit of paper with the tweet printed on it) everytime somebody around the world includes the tag #snow in their message.

It’s unlikely to win Twitter refuseniks over, but even those not sold on the platform can probably appreciate the rather adorable model-village Spitalfields. Click through the gallery above to see it in detail.

Tweets of Snow is in Hanbury Street, E1.

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  • James

    Hi Dean,

    I was wondering if you could send me these shots in high-res?
    I built the Hanbury Street model, but don’t have the photography skills to capture it behind glass like this. I need some good quality photos for my website. Obviously you’d be credited on my site.

    Email is jdmcartwright@gmail.com.

    Thanks,

    James