Smokers are among the worst offenders, as highlighted in a new Keep Britain Tidy short film. But other groups share the litter bug. This time last year the BBC reported that food shops, especially the fast food chains, were prime contributors.
Another messy group are the gum chewers who, once finished, expel their spent treat onto the pavements, or stick them under a seat or table, rather than find a bin. Singapore banned chewing gum for 12 years but has now instead introduced stringent laws on its sale. Here in the UK the idea is to increase the price of chewing gum to cover the costs.
It’s really all about education at an early age. If a small child sees his mother throwing rubbish on the street, then he or she will just follow suit.
David Cassidy, we need you!