"Brown Siren Starbucks Heritage Logo" photograph by Chris Osburn
Starbucks revealed a new look today at their Conduit Street location. There was less green - even the logo sign out front was sans vert - and more earthy, woody tones. The mood was certainly easier on the eyes than the standard Starbucks that Londoners have grown accustomed to. The furnishing were comfier, as well. And with long tables, “conversation caves” and an overall more open and airy feel, the Conduit Street re-fit promised better sipping and off-site working.
The idea behind the new design was “to inspire the look and feel of new stores and refurbishments throughout the UK and Ireland in the future, meaning no two Starbucks will ever be entirely the same.” With recent plans to scale back their London presence, stepping up with more individual coffeehouses might prove fruitful.
For fans of this global “third place”, interiors featuring locally sourced materials and the incorporation of reused and recycled materials should provide a more pleasant Starbucks experience while those folks who cringe at the thought of ordering their java in tall, venti or grande form, the coffee's still gonna taste the same anyway.
To take a gander at the new “loft-like” Starbucks, visit their location at 2/3 Conduit Street off of Regent Street.