Bakery Embraces Twitter

Staff at a Shoreditch bakery have used their collective loaf (you're fired - Ed.) and finally found a good use for Twitter: they're tweeting about their bread and cakes to drum up business. News about each batch of oven-fresh delicacies is broadcast to followers of The Albion's Twitter account, with locals rushing to get their grubby mitts on the fresh croissants maintenant or hot cross buns the moment they're ready. A five-thousand year old foodstuff meets a 21st century technology: we like. Get the latest from the bakery here