A group of Londoners are out to disprove that cynical truism. Called the “Kindness Offensive”, the trio have persuaded companies to donate 25 tonnes of food – including fajitas and pancake mix – which they are passing on to local community groups. They stockpile the goods at their West Hampstead house, before doling it out to organisations including Muswell Hill Churches and Women Asylum Seekers Together. Their reward? Simply, the joy of giving, and offering a rare moment of guilt-free charity in what can at times be a hard, selfish city. Catch a video of their project here
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