Designed to fill in where traditional hospitals fall short, the Maggie's centre will give free information and support to those affected by cancer -- specifically much-needed psychological help for patients and their families. They're able to offer help for free through partnerships with local NHS Trusts.

TV chef Nigella Lawson and Sarah Brown, Mr PM's wife, were on hand to open the £3.5 million, Sir Richard Rogers-designed centre today, which will follow in the footsteps of five successful Maggie's centres in Scotland.

Image courtesy of Mark Haerl's Flickrstream.