A newish poster from OBEY (aka Shepard Fairey), round the back of Brick Lane. It seems to be one of a pair, with a similar effort outside Cargo. According to whom…
The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.
You may have seen OBEY before. His stylized Andre the Giant faces have appeared around the world and have a tidy cult following. Hell, there’s even a Wikipedia entry. The giant’s face motif can be seen in the pattern above.
