Forget the Middle East, the streets of London is where the real battle is. And the ammunition is newspaper ink...
...at least, that's what we'd possibly write if we were lazy, scaremongering Standard journalists who had been drafted in to write filler copy for a new free afternoon newspaper.
The possibility of an Associated Newspapers afternoon freesheet has been reported today as their response to News International's September launch of thelondonpaper (also known as the worstnameforanewspaperever):
The move – designed to protect sales of the Evening Standard, which has a circulation of just more than 300,000 copies – could see the Standard Lite scrapped to make way for an entertainment-driven, free afternoon paper [called London Lite].
The Evening Standard will remain paid-for, and may even increase its price. It currently stands at 40p.
(Apparently the name ‘London Lite' was registered at the patent office last year by an Associated employee.)
So they're basically going to rename the Standard Lite and increase the price of the Standard? Genius, we can hardly contain our excitment.