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New Free Newspaper Details

By Rob Last edited 125 months ago
New Free Newspaper Details

The impending 'Battle of the Freesheets' has been...well, impending for a while now but today we've got a few more details from News International about just what exactly they're planning.

First up it's going to be launched on September 18, and it's going to be called Thelondonpaper, all very 'does it what says on the tin' and url-friendly (and, yes thelondonpaper.com has already been registered).

It's going to be published in the afternoon and will "debut with hand distribution of between 300,000 and 400,000 copies outside commuter points in the capital, setting up an autumn battle with the paid-for Evening Standard."

Good, we've been waiting for someone to offer some kind of alternative to that rag for too long now.

It also looks like News International have thier sites set on the Metro, as they've announced their intent to "to expand into other cities with regional editions."

Presumably there'll be a bit of a name change involved, otherwise that's just not going to work.

As for the paper's content, expect it to "appeal to young, upmarket Londoners,", a direct attack on the Standard's perceived weakness of beign too 'old' in its outlook.

Don't get your expectations up too high however: a significant amount opf the Thelondonpaper staff are defectors from...The Evening Standard.

Picture taken from the Flickr account of Rob Watling.

Last Updated 01 August 2006

Barry P.

In New York there's a war of free dailies. It makes for some quite interesting confrontations when overzealous rival hawkers compete for prime intersections.

Neill

Think you're getting confused between your Associated Newspapers and News International. AN = Standard, Daily Mail. NI = Murdoch. Paid up members of the Home Counties Middle Class rejoice!

Rob

Sorry Neill - in a bit of a rush. Will correct.

debs

Whatever happened to 'The London Line', a finger-on-the-pulse weekly that was briefly available outside tube stations last year for the princely sum of 1p?

James

And what happened to The Penny? All these cool-sounding (in advance) indie efforts go down the tubes, and we get another bloody News International, self-interested, corporate rag. Bah.

And please don't tell me the name is all one word. And if it is, at least have the dignity to sneer at it and put the spaces and capitals back in.

And what a rubbish name! The London Paper? They could have called it anything! The London Post-Intelligencier! The Brand New Paper! The Flying Giraffe! Anything!

And back to work...

Ken

It wouldn't surprise me if the name was influenced by what URL they could register.

theglasgowpaper, themanchesterpaper and theliverpoolpaper have all been registered by NI already, although thebrightonpaper is still free...

Mike

James - don't worry, The Penny hasn't gone down the tubes. Official launch next month. You can understand we don't have a few million to get us going quickly, and these things take a bit longer when self-financed.
But one thing we can say for sure is that it'll be better than thelondonpaper. And will be correctly punctuated, as well.