That headline may sound like the title of one of Richard Desmond's more 'downmarket' publications, but we're actually talking about his impending free London paper: the London-i, which seems to have been 'impending' for quite a while now.
To be fair Des' does have a pretty good excuse: he's been awaiting the result of the Office of Fair Trading's investigation into Metro's distribution on the tube. But it seems he's got bored of waiting now and might launch the London-i before the end of the year (although the clever money is on early 2006).
The centre of all that is evil about journalism (also known as Associated Newspapers) is preparing to go up against Desmond's paper with an afternoon edition of the Metro (which will, in turn, go up against AP's free Standard Lite...confusing isn't it?).
And in other 'London paper news', business geeks rejoice: there's to be a daily business paper just for the capital. It's called (imaginatively) The London Business Daily, but don't get your hopes up too high as it's to be edited by the former business editor of the Sunday Express.
