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Act Of War Viral Campaign

By Rob Last edited 143 months ago
Act Of War Viral Campaign
wartwo.jpg

Londonist recently stumbled on the viral marketing video for new PC game Act of War.

The game (which is set in 'the not-too-distant future' obviously) revolves around 'shadowy consortiums of backroom conspirators' and their financing of terrorist attacks on major cities; and is billed as 'Command and Conquer goes Hollywood'.

warone.jpg

The marketing campaign meanwhile features a group of tourists in front of the Houses of Parliament which quickly comes under attack by aggressive futuristic aircraft, which are themselves fired upon by the good old British army.

Atari have obviously spent a bit of money on the film and a quick check of the the viral chart shows that all their effort might be paying off.

Last Updated 05 July 2005