It’s alternative transport day here at Londonist Towers. John Caudwell, founder of mobile phone company Phones4U, set the right tone by arriving back in London yesterday after a 2,300-mile cycle ride from Athens in the company of six other businessmen from Stoke-On-Trent and Stafford.
Caudwell raised almost £340,000 for the Stafford-based Caudwell Charitable Trust, so perhaps it was suitable that his marathon should stop outside Coutts Bank on The Strand.
Caudwell doubtless took advantage of his ride throughout most of Europe to be on the look-out for suitable sites for Phones4U branches, now that all corner shops in the West End have been occupied by stores offering mobile phones in one form or another.
Expect more P4U signs in Ashford and Dover, followed by a branch outside a hypermarket in Calais.