Throw A Shindig Fit For A Superstar Inside Piccadilly Circus' Shiny New Hard Rock Cafe

By Sponsor
Throw A Shindig Fit For A Superstar Inside Piccadilly Circus' Shiny New Hard Rock Cafe

This is a sponsored article on behalf of Hard Rock Cafe.

Planning an event to remember? Whether it's a milestone birthday party, a corporate do, or the premiere of that short film you've been working on, if you want to really wow your guests, there's one West End venue you need to know about...

Located inside the majestic, Grade II listed Criterion Building, the shiny new Hard Rock Cafe Piccadilly Circus is more than just a restaurant; it doubles as a stunning events space imbued with the spirit of rock 'n roll. So let's have a look around, shall we?

With a 360 degree bar, state-of-the-art audio-visual capabilities, and more incredible music memorabilia than you can shake a stick at, the Hard Rock team have really pulled out all the stops for its flagship European cafe.

Need to wow your entire workforce? Full venue hire is available, and Hard Rock Cafe Piccadilly Circus has room for a whopping 650 people. The 1800 square metre multi-level space includes VIP booths, a stage, and a bar surrounded by LED screens for live screenings.

The venue also boasts a radical new design. While the original Hard Rock Cafe in Mayfair features precious relics from the era of classic rock — think Eric Clapton's red Fender and Jimi Hendrix's flying V guitar — that reflect its roots as a hub for burgeoning rock stars, Hard Rock Piccadilly Circus pays tribute to contemporary musical icons, like Amy Winehouse, Charlie XCX, and Ed Sheeran.

Hard Rock Piccadilly also takes inspiration from London itself. Tube aficionados will recognise the London Underground-inspired fabrics, colour scheme, and Victorian glazed tiling.

Catering, entertainment, and event merchandise can all be customised to suit your tastes — whether you want your logo in an ice-sculpture or bespoke cocktail-making classes, Hard Rock Cafe Piccadilly Circus will help make that happen.

Alternatively, if you're looking for something just a little bit more low-key, there's the Legends Room. The Legends Room accommodates 10-60 people, making it perfect for smaller events. There's a cracking sound-system, customisable lighting, and a projector screen available — so you can still go all out — and it's a treasure trove of rock and roll memorabilia.

Like what you're hearing so far? Why not swing by Hard Rock Cafe Piccadilly Circus for a spot of lunch and discover it for yourself? It's a great excuse to try out the venue's famous 24-karat gold leaf steak burger, or indulgent New York cheesecake. Once you've been thoroughly convinced that it's the venue for you, simply contact piccadilly_circus_social@hardrock.com / 020 7287 4600 to get the ball rolling.

What's more, Londonist readers get an exclusive discount if they book before 31 March 2020. Just quote LONDONIST to save 5% on your 2020 event.

Got a soft spot for the original Hard Rock Cafe? Fret not — you can still book events at Old Park Lane, which caters for up to 500 guests. Hard Rock Cafe London has more than 40 years' experience serving up food, entertainment, and the spirit of rock and roll.

The Backroom Bar at Hard Rock Cafe London

There's nearly half a century's worth of musical memorabilia to discover here, including the iconic door from Apple Studios which decorates The Backroom Bar, Hard Rock Cafe London's intimate, 10-50 capacity events space. Email london.reception@hardrock.com / 020 7514 1700, or click here for more information about the cafe that started it all.  

Your exclusive 5% discount applies here, too! Don't forget to quote LONDONIST when booking before 31 March to redeem.

Hard Rock Cafe Piccadilly Circus. Criterion Building, 225-229 Piccadilly.

Hard Rock Cafe London. 150 Old Park Lane, Mayfair.

Last Updated 25 February 2020