A New Way To Make More Meaningful Friendships In London

By Sponsor

Last Updated 17 August 2026

Sponsor A New Way To Make More Meaningful Friendships In London

This is a sponsored article on behalf of Interest inc™.

Four friends meeting over coffee and pizz
Image: Vitaly Gariev/Unsplash

In a city as vast and fast-paced as London, it's surprisingly easy to feel as though your social life lacks substance.

Maybe you're a newcomer to the city, or have seen your closest friends leave the city for the suburbs. Perhaps you've felt overwhelmed at oversubscribed evening classes, or struggled to move beyond small talk with your neighbours.

Interest inc™ aims to change all that. This new community membership platform has a simple goal: to help Londoners create more meaningful friendships, by bringing small groups of people with shared interests together over coffee.

A table of black coffees from above
Image: RDNE Stock project/Pexels

Interest inc™'s curated meet-ups are refreshingly straightforward. They typically involve no more than five people: all strangers who are matched based on mutual interests. Each group meets for a free-flowing 90-minute chat at a local cafe. Afterwards, you can opt-in to meet again via the Interest inc™ app, or exchange contact details with those you click with.

All participants are additionally encouraged to leave a kind word about each person they've met on its platform. Over time, each piece of positive feedback you receive is added to your personal word cloud — a confidence-boosting reminder of how others see you.

Two men fist bumping over a coffee
Image: RDNE Stock project/Pexels

If this sounds like your cup of tea, help get Interest inc™ off the ground here in London by signing up today. Once the platform reaches 100 local members, the first meet-ups will be scheduled for the following week. You can sign up for free, and when you do so you'll be asked to pick several subjects that interest you, from philosophy to art to fitness. You'll also be invited to share a few details on your personality — your level of extroversion, your conversation style, etc. — to help Interest inc™ match you more effectively.

Interest inc™ is free to join but you'll need to become a paying subscriber to book seats at meet ups. This gets you unlimited access to meet-ups, with one month, three month and six month plans available so you can give it a go, low-commitment. If your social life feels fragmented or your plans with friends rarely make it out of the group chat, this could be just the shake up you need...