This is a sponsored article on behalf of Urban Fitness.
Is your usual fitness routine feeling a bit lacklustre? Sick of spending huge chunks of your free time pumping iron to achieve the gains you want? Well, here's a completely new way to work out: one that enables you to get all the benefits of a 90-minute gym session in less than a quarter of the time.
And you'll get to dress up like a character from a sci-fi film while doing it...
This is Electrical Muscle Stimulation (EMS) training at Urban Fitness. Using electrical impulse technology, EMS training stimulates a variety of muscles at once — including those you might not normally engage — to make your workout way more efficient.
Urban Fitness is Italy's leading EMS studio. It's the only one certified by the University of Tor Vergata in Rome and now it's bringing its expertise to London, with a shiny new flagship studio in Fulham.
Here's how it works: you book a set of one-on-one sessions with a world-class personal trainer (there's no joining fee or membership commitments, though the more sessions you commit to, the better the price). Urban Fitness provides you with a training suit and socks at the start of every session, so there's no need to lug your gym kit around all day.
Once you're all suited and booted, your trainer will guide you through a 20-minute workout that's tailored to your fitness goals — routines can be customised for weight-loss, strength training, sport-specific achievement, muscle rehabilitation, or simply to boost general wellbeing.
During your workout, the electrical impulse tech will target 300 muscles simultaneously, and you can expect to burn an impressive 500 calories (that's 25 calories per minute). EMS training is said to increase muscular strength by up to 30%, as well as reducing cellulite and improving muscle definition.
While getting wired up and exposing your body to mini bursts of electricity might sound a bit daunting, rest assured that it's completely safe. Urban Fitness stresses that there are several health benefits to EMS training, from improving circulation to diminishing back pain. It's even said to prevent osteoporosis.
Discover EMS training at Urban Fitness for yourself with a free trial session. Simply click here to book your slot, and be one of the first to check out the slick new studio in Fulham.
Urban Fitness, 270 Fulham Road (Kensington) SW10 9EW. Open Monday to Friday, 6am-9pm and Saturdays, 8am-4pm. Prices start at £55 per session. Email firstname.lastname@example.org or click here to find out more.