Shop Online And Save 20% At Europe's Largest Japanese Food Hall

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Shop Online And Save 20% At Europe's Largest Japanese Food Hall

This is a sponsored article on behalf of Japan Centre.

Hosting a DIY sushi night? Want to add a nice bottle of sake to your drinks cabinet? Desperately craving those instant noodles you tried once in Tokyo and haven't been able to find since?

Japan Centre to the rescue!

Over 3,500 grocery and lifestyle goods from Japan — and Asia more broadly — are waiting to be discovered on the new-look website of Europe's largest Japanese food hall. And we've scored you an exclusive 20% discount!

Japan Centre's central London flagship store. Image: Steven Jocye

While Japan Centre's central London flagship is well worth a visit for Japanophiles (find it just off Leicester Square), its online shop brings an incredible range of food, drink, homeware and gifts to people all over the world. Yep, overseas reader, that might just include you — Japan Centre now ships to 26 countries across Europe and America.

Let's take a look at some of the delectable things you could get delivered to your door...

Storecupboard staples

Stock up on the basics to create truly authentic, top-tier Japanese feasts at home. From udon to somen to yakisoba, you'll find just about every variety of noodles you can think of on Japan Centre's website, plus rice, tofu, and delicious dashi.

There's also a huge range of condiments, sauces and seasonings from some of the best Japanese brands (we'd do unspeakable things for that Kewpie Mayo).

Not sure where to start with your culinary journey? Check out the website's inspiration section, filled with food blogs and recipes.

DIY kits and frozen feasts

New to Japanese cooking? Ease yourself in gently with a meal kit! Recreate Shoryu's signature ramen and buns, roll restaurant-quality sushi, or bake matcha cookies — far less faff than doing it all from scratch.

You'll also want to check out Japan Centre's sensational frozen section if you like convenience but don't want to sacrifice quality. Here you'll find vegetable gyoza, wagyu beef, traditional fishcakes and more.

Sweet treats

Got a sweet tooth? From freshly-baked goods like melon pan and mochi doughnuts to Japanese confectionery and snacks, Japan Centre has it covered. You can also find several different varieties of ramune soda.

Tea time

A vast range of bagged and loose green teas is also available at japancentre.com. We're talking premium sencha, nutty genmaicha or toasty oolong. You can even pick up a teapot and some beautiful ceramic teacups over on the website's lifestyle section to bring a real sense of occasion to your 4pm cuppa.

Sake galore

Looking for something stronger? Feast your eyes on Japan Centre's selection of rice wine, as curated by the in-house sake sommelier. Choose between delicate junmai daiginjo,  fruity and sparkling liqueurs, and so much more. DIY sake flights and cocktail kits are also available.

Tastes of Asia

Take your tastebuds from Japan to Taiwan, Korea, Singapore and beyond. Japan Centre has sweet and savoury goods from all over east and southeast Asia, including seaweed crisps, gochujang red pepper paste, and hot and sour soup — to name but a few.


Feeling hungry yet? Head on over to japancentre.com to start shopping. Remember, right now our readers get 20% off — just enter the code LONDONIST20 at checkout to redeem. Offer ends at 11.59pm on Tuesday 26 July.

There's free UK delivery for orders over £65 and you can choose a delivery date up to a month ahead for maximum convenience. There's even multi-address feature which allows you to send gifts to different addresses in one order. That's Christmas sorted, then.

Happy shopping!

Last Updated 14 July 2022