Fantastic Florists In London: Where To Buy Flowers In The Capital

Fantastic Florists In London: Where To Buy Flowers In The Capital
Image: Shutterstock

There's something charming about an old-fashioned, bricks and mortar flower shop, isn't there? In an age of posies purchased online and bouquets designed for letterboxes, it's an a pleasure to wander into a florist and absorb the hues and scents of real, fresh cut flowers.

Whether you're after a romantic gift, a way to say thank you, or something to brighten up your home, visit London's best florists and flowers shops for all your bouquet needs. These are our personal favourites.

Battersea Flower Station, Battersea

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The florist end of Battersea Flower Station's set up. Photo: Londonist

Predominantly a garden centre, this little treasure with a punny name is tucked away in an alleyway alongside a railway track. Sounds unglamorous, but colourful bunting and quirky signs give it a kitsch (read: Instagrammable) twist.

Head to the Battersea Park Road end of the passage for the resident florist, a charmingly makeshift set-up of bouquets and bunches, buckets of them spilling out of the shed and spreading beneath a large parasol. Whatever time of day you visit, the choice is always ample, and you can buy that all-important card while you're there too.

Bouquets are available to order online, with delivery to SW postcodes available, and special hand-tied bouquets made for delivery every Friday, with the design changing each week.

Battersea Flower Station, 16 Winders Road, SW11 3HE

You Don't Bring Me Flowers, Hither Green

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Image: Londonist

Honestly, it was the cake that tempted us to this place first — it's a florist that doubles up as a cafe. The floral side of things reside downstairs, with fresh bouquets and potted plants wedged in the gap under the stairs, as well as spilling out onto the pavements under the cute awning.

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Photo: Londonist

The whole thing feels like a bit of a time warp — despite the railway roaring past at the end of the road, it's a very village-y area, and the sense of nostalgia only heightens once you enter the cafe, all yellow formica tables, floral patterned chairs and mismatched china.

You Don't Bring Me Flowers, 15 Staplehurst Road, Hither Green, SE13 5ND

Moorgate Flowers, City of London

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Image: Moorgate Flowers

There are no frills at this stall, situated outside M&S on one of the Square Mile's busiest roads, but it's a proper London market stall. The City crowds are the target audience, yet prices are more reasonable than you'd find in most upmarket flower shops. Stock varies, but there's always a decent choice of bouquets, seasonal blooms, and a fair few pot plants and succulents, in case you're looking for something to brighten up your office desk.

Moorgate Flowers, Finsbury Pavement, EC2A 1SA. Free local delivery, or London-wide delivery available for a charge.

Neill Strain, Belgravia

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Image: Neill Strain

Even when we're not planning on buying any blooms, we always wander past Neill Strain when in Belgravia. The flower shop — sorry, boutique — is a masterpiece in itself, a regularly-changing arch of flowers heralding its location (it's a bit of an Instagrammer hotspot), and it's the supplier and designer for many of the local businesses during the annual Belgravia in Bloom festival. Neill Strain himself is a luxury floral designer, specialising in Dutch flowers and regularly making trips overseas to source the finest blooms.

Photo: Neill Strain

But you're probably not in the market for a whole arch to lug home on the tube. If it's a bouquet you're after, you'll need deep pockets in SW1X, as a Neill Strain number will set you back over £100. A 'petite couture' — that's a smaller arrangement in a pot — begins at £54.50. And yet the results are so beautiful and the boutique so enchanting, it's a worthy price.

Neill Strain, 11 West Halkin Street, Belgravia (with a concession in Harrods too).

Wildabout Flowers

A Wildabout installation. Image: Wildabout

We used to love walking past the tiny frontage of this former Clerkenwell florist, whose neon sign used to draw passers-by in, the rest of the shop window often swamped by buckets and pots bearing flowers, pot plants... and the occasional fruit tree.

Sadly, the Leather Lane store is no more, closing in 2021 to allow the company to focus on its studio down in Battersea. But, you can (and absolutely should) still order its beautiful bouquets online, where prices start at around £60. Dried flower gifts, plants, candles and champagne are also available, making Wildabout something of a one-stop (online) shop.

Wildabout — online.

Rebel Rebel Flowers, Hackney

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Image: Rebel Rebel

Mare Street Market is where you'll find Rebel Rebel, a florist whose name was thought up on a whim, whose clients have included Dior and the BBC, and whose flowers have hung out with the likes of Michelle Obama.

The business was established by two friends back in 2000, expanding to employ several florists, run workshops in London and Tuscany, and create floral displays for weddings and the like, as well as this Hackney shop.

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Image: Rebel Rebel

Flamboyance in the name of the game, with past bouquets inspired by the likes of Beyonce and David Bowie — in fact, almost every one of their bouquets has a musical name. One of Rebel Rebel's signature products is Flowers In A Handbag.

Rebel Rebel, 117 Mare Street, Hackney, E8 4RU

Moyses Stevens, Belgravia

Image: Shutterstock

Moyses Stevens has been in business since 1876, and with florist shops dotted all over London, it's fair to say the company knows what it's doing (it even has a Royal Warrant to prove it). It also claims to be "the florist who invented the hand tied bouquet". To this day, things are kept traditional — if extravagant — with huge, colourful bouquets that change seasonally.

The Belgravia branch in particular is a hit with bloggers and Instagrammers, no doubt helped by its position close to Peggy Porschen. There's now a florist school in the Battersea Power Station development too, for anyone who wants to have a go at recreating the colourful collections at home.

Moyses Stevens Flowers, shops in Belgravia, Chelsea, Regent Street, Hampstead and St Pancras.

Wild at Heart, Liberty

Image: Wild at Heart

Wild at Heart is probably London's most Instagram-famous florist, thanks to its location at the main entrance to Liberty department store. Sat below that mock Tudor frontage, the display pours out of the beautiful wooden door, and despite the regal stone lions and swarming crowds, manages to make one of London's busiest shops feel like a bucolic village store. We're particular fans of the single flower bouquets — pick the recipient's favourite bloom (tulips for us, thanks) and the bouquet will be constructed entirely from that flower.

Wild at Heart at Liberty of London, Great Marlborough Street (with another shop in Westbourne Grove).

Petals at Bibendum

Photo: Petals at Bibendum

What began as a side-of-the-road flower stall in the 1980s, followed up by several railway station stores, has landed inside Bibendum at the art nouveau Michelin House building.

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Image: Petals at Bibendum

The gorgeous mint green frontage is usually flanked by flowers on all sides, lined up in tall metal buckets like a floral army awaiting orders. Architecturally, this is London's best flower shop by a mile (sorry, Liberty), and the products are impressive too, ranging from small arrangements to huge great bouquets for when a sentiment requires the backing of the big guns.

Petals at Bibendum, Michelin House, 81 Fulham Road, SW3 6RD

Columbia Road Flower Market

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Image: Shutterstock

Take to the streets of Hoxton on a Sunday morning and you'll find people wandering around armed with bunches of flowers, trays of plants, lemon trees... even mini palms. The source of all this greenery is Columbia Road Flower Market, a haven of flowers and plants with knowledgable stallholders who dish out proper East End banter like it's going out of fashion. "Jasmine a tenner. Like your mother-in-law, it'll never die".

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Image: Laura Reynolds

The market is as prolific as it is legendary; cut and planted flowers, house plants, fruit trees and succulents are sold side by side. That said, ready-made bouquets are less widely available, so if it's a beautifully arranged gift you're after, you'd be better sticking with a traditional florist.

Our tip? Go early. It is heaving between around 10am and 1pm, and after 1pm it's a case of making do with what's left (although stallholders often slash their prices later in the day). Get there at 8am and load up with bargains.

Covent Garden Flower Market

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Image: Londonist

If you thought Columbia Road's 8am start time was a bit prompt, this one probably isn't for you. But if you can get yourself down to Nine Elms for... ooh, 4am, you'll be spoilt for choice. Covent Garden Flower Market is where the majority of the capital's professional florists, including many mentioned above, source their flowers. Shipments arrive daily, refrigerated lorries and vans carrying plants from all over Europe and beyond, and the vendors here really know their stuff. It's predominantly a trade market, but it's open to the public Monday-Saturday, 4am-10am, when you're likely to find people stocking up for occasions such as weddings.

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Image: Londonist

It carries on the tradition from the fresh produce market that used to be held at — you guessed it — Covent Garden, moving out of central London. The current market opened in 2017, with 20 wholesalers peddling their wares.

If you're buying bouquets from any of the above florists, chances are your blooms came from here. Sure, you could cut out the middle man and buy your own flowers direct, but do you really know your way around a stem like a trained florist? They can do things with ribbon that we can only dream of.


Have we missed your favourite London florist? Let us know in the comments.

Last Updated 15 March 2022